Putting on a Show
Venue Information
Marketing Your Show
Marketing Timeline
Your starting point for marketing your show! This Marketing Timeline gives you a guide of when to action your marketing campaign. Depending on your budget and capacity, you may do less or more than what is detailed here.
11 WEEKS UNTIL OPENING
Have a brainstorm with your team about how you could market the show
10 WEEKS UNTIL OPENING
Basement's Marketing & Relationships Manager will have a marketing meeting with you and discuss how Basement can support the marketing of your show and also to some further brainstorming for promotional ideas
9 WEEKS UNTIL OPENING
Get all your ideas and when you're going to action them together in one doc
8 WEEKS UNTIL OPENING
Take your photo/s for your poster and digital promotions
6 WEEKS UNTIL OPENING
Write your Media Release and send to Basement's Marketing & Relationships Manager for sign off
Design your flyer and poster and get them signed off by Basement's Marketing & Relationships Manager
5 WEEKS UNTIL OPENING
Send your A2 final to Basement's Marketing & Relationships Manager to print. Print your flyer and any additional posters
Start sending media pitches. You may need to follow up with them a couple of times!
4 WEEKS UNTIL OPENING
Start your distribution campaign with Phantom
Send out invites to people you would like to invite to your opening night including reviewers
Start keeping an eye on your ticket sales
If you have an email database, send them a promotional email letting them know you have a show coming up
Start posting regularly about the show. Start boosting if you have budget
3 WEEKS UNTIL OPENING
Ask your team, friends and networks to share content about your show
Consider setting up a promo code with Basement's Ticketing & FOH Coordinator and promote it to select communities
Send two pieces of content (and the description) to Basement's Marketing Assistant for us to post on the Basement Instagram.
2 WEEKS UNTIL OPENING
If you are creating a programme, start putting together the info and design
1 WEEK UNTIL OPENING
Send your programme to print
WEEK OF SHOW
Thank your opening night audience for coming and ask them to tell their friends about the show