A hypocritical critique of personal brand. A proclamation from a high horse. SOFT Co. is here asking its audience to trust them, though there may be reasons not to.

From the makers of HEALR and Inflated Rebel, MDF is at once a signature genre-bending dance escapade, and a disintegration of the contracts of presentation.

(medium density fantasy) is the second work in SOFT.co’s performance research series MDF, in collaboration with lighting artist Elekis Poblete-Tierney. MDF looks at the elation and problematics of self-representation and branding in the making of work and the making of oneself. Flags and banners, statements of intent, frames-within-a-frame. SOFT.co works with a process of rigorous confusion to query the performativity of performance in personal and political arenas.

ABOUT F.O.L.A [AKL]:

F.O.L.A. [AKL] is a space for Experimental and Live Art by the misfits, punks and menaces of the world in Tāmaki Makaurau.

F.O.L.A. [AKL] stands out as one of the only festivals in Aotearoa run by artists, for artists by a team of industry heavyweights in the experimental and live art sectors: Nisha Madhan, Julia Croft, Nahyeon Lee, and Hannah Moore.

www.folaakl.co.nz